We grow
mobile apps.
Holy smokes, do we.
HOLY UNICORN is a mobile app marketing agency built for mobile startups and solo founders. ASO, user acquisition, analytics and monetization: a full senior growth team without the in-house overhead. Since 2019.
Everything your app needs to grow
One team covering the full growth stack, from store page to paid channels to the numbers behind them.
ASO & Organic Growth
Keyword optimization, metadata, visual A/B tests and Top Charts pushes in the App Store and Google Play. Organic installs that compound month over month.
Paid User Acquisition
Apple Ads, Google Ads, Meta, Snapchat, TikTok. Campaigns built around your unit economics: subscriptions, not vanity installs.
Go to Market
Launching a new app or entering a new geo. Positioning, store page, first traffic and a validated path from MVP to revenue.
Mobile Analytics
Attribution, SKAdNetwork, funnels and cohorts done right. You'll finally know which channel actually pays for itself.
Conversion & Monetization
Paywalls, onboarding, pricing and subscription funnels. We turn installs into paying subscribers, and keep them.
Full-Stack Growth
All of the above, orchestrated. Strategy, execution and transparent KPI reporting: a complete growth department on demand.
Numbers we're proud of 🔥
Real projects, real metrics. Organic search revenue, not vanity dashboards.
…and 90+ more projects across the niches we know inside out: AI, VPN, Dating, Health & Fitness, Mental Health, Utilities, Travel, Education, Crypto, Photo & Video.
Why HOLY UNICORN exists
We're a distributed team based in Serbia, on the market since 2019, in mobile far longer than that. We work across the world's major mobile markets: USA, Europe, Asia, MEA.
We started HOLY UNICORN because founders shouldn't have to become growth experts just to survive. The market sells fragments: traffic, ASO, creative, each agency owning their narrow slice, and none of them care about how a mobile business actually runs. That works fine for a corporate CMO with departments and a financial cushion behind them. But a founder building on niche expertise doesn't have that infrastructure, and shouldn't need it.
We built HOLY UNICORN for indie founders first. Today we work with team-based startups too, but the core hasn't changed: the whole growth system, plus people who actually understand how a mobile business runs, not just how to launch a campaign. One clear view of what's happening with the product, in simple, precise terms.
We know how to connect marketing and product. We launch startups, take them to their first $10,000 through ASO and traffic, and scale the result from there.
A system, not a metric
Strategy, ASO, UA, analytics and monetization run as one process. Installs alone never built a business. Revenue does.
We understand business
Unit economics first. Every recommendation is tied to your margins, LTV and stage, not to our price list.
We follow the market, not habit
When a channel stops working, we say so and move the budget. We do not keep selling services that no longer perform.
Only what is meaningful
Individual strategies instead of packaged deliverables. Products need vision and results, so we do only what creates value.
Transparent from day one
Free audit
We review your store page, keywords and funnel, and show exactly where the growth is hiding.
Strategy & KPI
A clear plan with targets, timelines and a budget that matches your unit economics.
Execution
ASO iterations, campaigns, creatives, analytics: the senior team does the work, you watch the numbers move.
Reporting
Monthly reports tied to KPI, not vanity metrics. You always know what you're paying for.
Simple plans, honest prices
Two turnkey plans plus a fully custom option. Every engagement starts with a free ASO audit, so you know what you're buying before you commit.
For founders planning a launch or just published. Ideal for indie apps with one target market.
- Any two countries
- Semantic core research
- Metadata creation
- Cross-locale optimization
- One metadata revision
- Niche, competitors and channel recommendations
- Conversion funnel audit: onboarding, paywalls, growth points
Confident entry into several markets, with strategy on top.
- Any three countries
- Everything in Launch
- Up to two metadata revisions
- In-app event setup (iOS)
- Monitoring & reporting
- Traffic analytics setup
- Hypotheses & creatives
- Buying optimization & final report
For teams who want a stronger marketing strategy and better returns. A complete growth department on demand.
- ASO strategy & execution
- Paid UA across all channels
- Analytics & conversion optimization
- Go-to-market strategy
- Dedicated senior team & KPI reporting
Founders who've shipped, not just consulted
10+ years in IT management and mobile app operations. Organic growth, product management and process: the person who makes sure every project ships on time and on KPI. 30+ B2C cases, B2B operations owner, expert in Apple Ads and keyword boosting.
12+ years in B2C apps: Dating publishing Indate (10+ apps), Loveplanet, FS Play and beyond. $3M+ earned with mobile apps, 40+ launches from scratch. Deep expertise in UA and subscription monetization.
An in-house senior growth team costs up to $100K a month. We give you the same expertise, without the overhead.
Questions founders ask us
How much does ASO cost?
Launch is $1,000 flat for two months (or $500/month). Growth is $2,400 flat for three months (or $1,200/month). Full-Stack GTM is a custom engagement from $4,000/month. The audit that tells you which one you actually need is free.
How long until we see results?
First movements in keyword rankings usually show within 4–8 weeks. Meaningful organic growth compounds over 2–4 months of iterations, like our eSIM case, where revenue grew x5 in two months.
Do you work with pre-launch apps?
Yes, Go to Market is one of our core services. We've launched 40+ apps from scratch, from positioning and store page to first paid traffic and a validated path to revenue.
What's included in the free audit?
We review your store page, keyword coverage, competitors and conversion funnel, then send you a short document with concrete findings: where you're losing installs and what to fix first. No strings attached.
Which niches do you know best?
Subscription apps are our home turf: AI, VPN, dating, health, mental health, utilities, travel and education. 100+ projects across these categories since 2019.
Need users? Let's talk.
Tell us about your app and we'll reply with a free audit and a plan.