MOBILE MARKETING
AND WHERE TO FIND IT

Traffic

Сategories

ASO

#cases

BiOpen

Entering the global market, boosting subscriptions (CPA model)

Siren

Entering the US market, boosting subscriptions (CPA model)

TRAFFIC

Platform: iOS
Sources: Snapchat, Vkontakte, Traffic Junkey
Audience: Males, Females
Geo: US, UAE, SA, France
Installs: 44 300
Duration: 3 months
Revenue per 4 months: +577%

Platform: iOS
Sources: Snapchat
Audience: Males
Geo: US
Installs: 162 700
Duration: 5 months
Revenue growth from $15k to $60k per month

#dating

Driving female users to the broadcast using the CPA model

Videochats

Vitamin Hero

Market Fit, Traffic tests

Platform: iOS
Sources: TikTok, Snapchat
Audience: Females
Geo: Russia, Japan
SignUps: 4900
Duration: 3 months
CR of installation into signup: 84%

Platform: iOS
Sources: Facebook
Audience: Females
Geo: США
Installs: 3000
Duration: 1 week
eCPI: 0,85$

#health & fitness

#livestreaming

Siren

Subscription Conversion Boost

DeepH

Product Growth Concept

PRODUCT

Platform: iOS
Geo: Worldwide
Duration: 1 месяца

Platform: iOS, Android, Web
Geo: US
Duration: 2 month

#health & fitness

#dating

Development of unique product functionality

BiOpen

Vitamin Hero

Product concept development

Platform: iOS
Geo: Worldwide
Duration: 1 month

Platform: iOS
Geo: Russia, US
Duration: 2 months

#health & fitness

#dating

Roadmap development, backlog forming, monetisation redesign, event mapping, prototyping, funnel optimisation, talent recruitment.

Result: A whole, atmospheric, completed product, ready for pitching.

UI/UX testing, layouts development, design of A/B testings.

Result: Conversion of signups into trials improved from 15% to 37%, giving
+ $4500 profit per month.

Market research, development of hypotheses, conceptualisation of the preference rating (bisexuality scale), creation of layouts, terms of reference for developers.

Result: Successful moderation in the AppStore, a significant increase in Retention.

Market research, development of hypotheses, conceptualisation of health testing functionality and goal setting, creation of layouts, terms of reference for developers.

Result: Return on investment in 4 months.

DeepH

ASO full-cycle optimisation

Cheap Talk

ASO optimisation, organic boost

ASO

Platform: iOS/Android
Tools: AppFollow, Avertmobile
Geo: US, Mexico, Canada, Russia
Duration: 3 months
+68% visibility in Search,
+780 keywords indexed

Platform: Android
Tools: AppFollow, Avertmobile
Geo: Russia, Ukraine
Duration: 2 weeks
TOP 5 for 7 keywords; TOP 1 for the most popular niche keyword
ROAS +346%

#utility

#health & fitness

Full-cycle search engine optimisation

BiOpen

Vitamin Hero

Full-cycle search engine optimisation

Platform: iOS
Tools: AppFollow, Avertmobile, ASA
Geo: US, MENA, France, CIS
Duration: 5 months
+70% increase in Impressions, +8,500 signups in 3 months

Platform: iOS
Tools: AppFollow, Avertmobile, ASA
Audience: Females
Geo: US, Russia
Duration: 9 months
+187% increase in installs, +17k of organic users

#health & fitness

#dating

DeepH

Market-fit research

Daily Horoscope

Market-fit research

MARKETING

Platform: Android
Sources: Snapchat
Geo: US, Canada
Installs: 2900
Duration: 1 week
Hypotheses tested: 3
Budget: $500

#horoscope

#health & fitness

Traffic test, Market-fit

Jam.Me

Wonder

PR launch

Platform: iOS, Android
Sources: Facebook, Vk.com, ASA, Context ads
Geo: Russia
Duration: 30 days

Платформа: iOS
Tools: Vk.com, Telegram, Media
Geo: Russia, CIS
Duration: 4 months

#dating

#photo& video

Platform: iOS
Sources: Snapchat
Geo: US, Canada
Installs: 5900
Duration: 2 weeks
Hypotheses tested:: 6
Budget: €500

Drafting press releases, interaction with influencers and bloggers.

Result: Positive publications in the media, revenue growth by 300% in the first 3 months.

Result: exceeding the KPI by 25%, increasing the volume of purchased traffic to 250 installs per day.

BiOpen

Reason for rejection: Spam design

~~Hame hidden~~

Reason for rejection: Violations of the legal policy

MODERATION

Platform: iOS
Duration: 40 days

#photo& video

#dating

Reason for rejection: violation of the AppStore pricing policy

~~Name hidden~~

Siren

Removed from sale: spam design, adult content

#dating

Platform: iOS
Duration: 60 days

Introductory consultation, assistance in communicating with the supervisor, analysis of responses from the review center, negotiating with the moderation team, functional design, prioritisation of tasks, testing builds.

Result: Successful review (Ready for Sale status), warnings removal.

We analysed the claims of the Review team, formed a strategy for changes, came up with a unique functionality, accompanied redesign, negotiated with moderators.

Result: Successful review without reducing the subscription cost.

We analysed the claims of the Review team, talked with the supervisor, came up with a set of measures to minimise financial losses for the moderation period.

Result: Successful moderation, the product has been successfully updated for more than 2 years.

Platform: iOS
Duration: 15 дней

Platform: iOS
Duration: 60 days

We built communication with the supervisor, clarified the position of the Review Team, compiled a number of letters for moderation, and came up with a unique functionality.

Result: Successful review, no more rejections.

Our clients

Cheap Talk - International Calls

Smart utility for cheap international calls

City Guide Jam.Me

Cultural events in Russia and Ukraine

Loveplanet

The official app of the famous global dating service

Cosmic Meditations & Self care app DeepH

A beautiful app focused on meditation and self-care

Slot machines Arcademy

Сontrol real claw machines via app and win real prizes