MOBILE MARKETING
AND WHERE TO FIND IT

Holyunicorn
Сategories
#cases
#cases
#cases
BiOpen
Entering the global market, boosting subscriptions (CPA model)
Siren
Entering the US market, boosting subscriptions (CPA model)
BiOpen
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TRAFFIC

Platform: iOS
Sources: Snapchat, Vkontakte, Traffic Junkey
Audience: Males, Females
Geo: US, UAE, SA, France
Installs: 44 300
Duration: 3 months
Revenue per 4 months: +577%
Siren
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Platform: iOS
Sources: Snapchat
Audience: Males
Geo: US
Installs: 162 700
Duration: 5 months
Revenue growth from $15k to $60k per month
#dating
#dating
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Vitamin
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Driving female users to the broadcast using the CPA model
Videochats
Vitamin Hero
Market Fit, Traffic tests
Platform: iOS
Sources: TikTok, Snapchat
Audience: Females
Geo: Russia, Japan
SignUps: 4900
Duration: 3 months
CR of installation into signup: 84%
Platform: iOS
Sources: Facebook
Audience: Females
Geo: США
Installs: 3000
Duration: 1 week
eCPI: 0,85$
#health & fitness
#livestreaming
Videochats
Siren
Subscription Conversion Boost
DeepH
Product Growth Concept
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PRODUCT

Platform: iOS
Geo: Worldwide
Duration: 1 месяца
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Platform: iOS, Android, Web
Geo: US
Duration: 2 month
#health & fitness
#dating
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Vitamin
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Development of unique product functionality
BiOpen
Vitamin Hero
Product concept development
Platform: iOS
Geo: Worldwide
Duration: 1 month
Platform: iOS
Geo: Russia, US
Duration: 2 months
#health & fitness
#dating
BiOpen
Siren
DeepH
Roadmap development, backlog forming, monetisation redesign, event mapping, prototyping, funnel optimisation, talent recruitment.
Result: A whole, atmospheric, completed product, ready for pitching.
UI/UX testing, layouts development, design of A/B testings.
Result: Conversion of signups into trials improved from 15% to 37%, giving
+ $4500 profit per month.
Market research, development of hypotheses, conceptualisation of the preference rating (bisexuality scale), creation of layouts, terms of reference for developers.
Result: Successful moderation in the AppStore, a significant increase in Retention.
Market research, development of hypotheses, conceptualisation of health testing functionality and goal setting, creation of layouts, terms of reference for developers.
Result: Return on investment in 4 months.
DeepH
ASO full-cycle optimisation
Cheap Talk
ASO optimisation, organic boost
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ASO

Platform: iOS/Android
Tools: AppFollow, Avertmobile
Geo: US, Mexico, Canada, Russia
Duration: 3 months
+68% visibility in Search,
+780 keywords indexed
Cheap Talk
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Platform: Android
Tools: AppFollow, Avertmobile
Geo: Russia, Ukraine
Duration: 2 weeks
TOP 5 for 7 keywords; TOP 1 for the most popular niche keyword
ROAS +346%
#utility
#health & fitness
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Vitamin
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Full-cycle search engine optimisation
BiOpen
Vitamin Hero
Full-cycle search engine optimisation
Platform: iOS
Tools: AppFollow, Avertmobile, ASA
Geo: US, MENA, France, CIS
Duration: 5 months
+70% increase in Impressions, +8,500 signups in 3 months
Platform: iOS
Tools: AppFollow, Avertmobile, ASA
Audience: Females
Geo: US, Russia
Duration: 9 months
+187% increase in installs, +17k of organic users
#health & fitness
#dating
DeepH
BiOpen
DeepH
Market-fit research
Daily Horoscope
Market-fit research
DeepH
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MARKETING

Daily Horoscope
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Platform: Android
Sources: Snapchat
Geo: US, Canada
Installs: 2900
Duration: 1 week
Hypotheses tested: 3
Budget: $500
#horoscope
#health & fitness
Wonder
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Traffic test, Market-fit
Jam.Me
Wonder
PR launch
Platform: iOS, Android
Sources: Facebook, Vk.com, ASA, Context ads
Geo: Russia
Duration: 30 days
Платформа: iOS
Tools: Vk.com, Telegram, Media
Geo: Russia, CIS
Duration: 4 months
#dating
#photo& video
Platform: iOS
Sources: Snapchat
Geo: US, Canada
Installs: 5900
Duration: 2 weeks
Hypotheses tested:: 6
Budget: €500
Drafting press releases, interaction with influencers and bloggers.
Result: Positive publications in the media, revenue growth by 300% in the first 3 months.
Jam
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Result: exceeding the KPI by 25%, increasing the volume of purchased traffic to 250 installs per day.
BiOpen
Reason for rejection: Spam design
Hame hidden
Reason for rejection: Violations of the legal policy
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MODERATION

Platform: iOS
Duration: 40 days
#photo& video
#dating
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Reason for rejection: violation of the AppStore pricing policy
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Siren
Removed from sale: spam design, adult content
#dating
#dating
Platform: iOS
Duration: 60 days
N/A
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BiOpen
Introductory consultation, assistance in communicating with the supervisor, analysis of responses from the review center, negotiating with the moderation team, functional design, prioritisation of tasks, testing builds.
Result: Successful review (Ready for Sale status), warnings removal.
We analysed the claims of the Review team, formed a strategy for changes, came up with a unique functionality, accompanied redesign, negotiated with moderators.
Result: Successful review without reducing the subscription cost.
N/A
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We analysed the claims of the Review team, talked with the supervisor, came up with a set of measures to minimise financial losses for the moderation period.
Result: Successful moderation, the product has been successfully updated for more than 2 years.
Platform: iOS
Duration: 15 дней
Platform: iOS
Duration: 60 days
We built communication with the supervisor, clarified the position of the Review Team, compiled a number of letters for moderation, and came up with a unique functionality.
Result: Successful review, no more rejections.
Siren
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